Writesonic vs. Jasper: Which AI writing tool is best? [2025] TechTricks365

I’ve been using Jasper and Writesonic regularly for years , and there’s no denying  they’re two of the best AI writing tools on the market. They each pack a robust set of features—including AI agents—to help marketers produce quality content. But while Writesonic and Jasper share a lot of similarities, they offer different experiences and appeal to different audiences.

I’ve updated this comparison every year for the past few years, and a lot has changed recently. So I spent more time digging deeper into each one to see how they’ve changed and how their features and workflows stack up. Here’s what I discovered in the Jasper vs. Writesonic showdown.

Table of contents:

Writesonic vs. Jasper at a glance

Here’s the gist:

• Choose Jasper if you want more personalization and control over the content output you get. It has some excellent templates to work off of, but it also lets you go freeform a lot easier—that flexibility can be really important in the content creation process.

• Choose Writesonic if you want more guidance going from ideation to finished content very quickly, including optimizing for SEO.

Read on for more details from my experience using both apps.

Jasper and Writesonic are powered by different AI models, but the output quality is similar

Jasper and Writesonic are both using OpenAI’s models as part of their AI engines, but they’ve also both pulled in other LLMs (large language models) and even their own proprietary models.

Both Jasper and Writesonic describe themselves as model-agnostic, meaning they use a combination of large language models behind the scenes and dynamically select the best model for each use case. While neither tool fully discloses the exact models that make up its AI engine, they’ve each referenced using advanced models like Claude, Cohere, and Anthropic in specific contexts.

The point here: both apps use state-of-the-art AI models, so output quality isn’t going to be drastically different for either one. As I was testing, I never noticed any significant difference in content quality.

Jasper is easier to use

One of the first differences you’ll notice between Jasper and Writesonic is their user interface. Jasper’s dashboard is clean and minimalist with lots of white space that makes it more visually appealing. A few important tools are neatly arranged into the left-hand sidebar, and you can access the rest of the app’s features through the clearly labeled options in the center of your screen.

Writesonic, on the other hand, has a busier interface. Once you log in, you’ll find a bunch of features and workflow suggestions. While these can be helpful as you get familiar with the platform, the initial experience feels cluttered and overwhelming, especially compared to Jasper.

Jasper’s workflow for generating content is also easier. To start writing a blog article in Jasper, for example, specify your topic in the textbox, and hit Send, or click Discover Apps on your screen and choose the Blog app (template). Either way, Jasper will open up a simple editor with a structured workflow for creating your article.

The editor forces you to provide the details a solid content marketer should be thinking about anyway: keywords, target audience, key points you want to highlight, examples, and case studies to drive your point home. You can provide details not included in the template by clicking Custom information. Once you’ve supplied all the details the AI needs, click Generate now, and Jasper will generate a long-form article for you. It’s all very straightforward. 

The process is more complicated in Writesonic. For starters, navigating to the AI Article Writer under SEO and Content Workflow from the left panel will surface multiple templates, each with different features.

Each template uses a different content workflow, too. (For example, 10-Steps Article Writer requires you to provide more detail, such as competitor content, an outline, and any additional enhancements you want the AI to know, while Instant Article requires just your topic, keywords, and target audience to generate content.) That’s not a bad thing since it gives you flexibility, but it means that choosing a template can be very confusing, especially the first time. And if choosing a template isn’t easy, the road ahead is likely to be bumpy.

Jasper is more flexible and offers more control

Both Writesonic and Jasper have an impressive selection of pre-bundled templates that can handle the entire content creation process. But Jasper’s offer more flexibility and are a huge asset for advanced marketers who prefer to be more involved in the process. And arguably, humans should be more involved in the process.

As I mentioned above, asking Jasper to create a blog post or searching for the blog template will open the editor, where you can furnish Jasper with details like the target audience, key takeaways, keywords, expert insights, and even your content outline.

As the AI tool writes, you can control the outputs, add context, and direct it on what to do—or not do—with prompts. Hit Stop generating, and Jasper will stop writing immediately. As you review the generated content, you can highlight sections and ask Jasper to rework them.

You can also instruct the AI to make the text more engaging, adjust the length, or even translate it into a different language. Once you’re ready to resume writing, just click Continue writing in the doc. This whole process of writing alongside Jasper takes some practice, but once you get into it, you’ll be impressed by the level of personalization and creativity you can unlock. Writesonic offers a similar workflow, but I didn’t find it as seamless as Jasper.

Finally, Jasper has a Brand IQ feature that allows you to configure your style guide, audience information, brand voice, and visual guidelines to make sure every piece of content is on track and consistent with your brand. Of course, it’s not perfect, but it’ll produce outputs that feel more like you. Writesonic also offers a brand feature, but I found it didn’t work as well as Jasper’s.

Writesonic’s built-in SEO is more robust

Writesonic and Jasper both have SEO features to help you optimize your content for search engines. Jasper does it through an integration with Surfer SEO—requiring an additional subscription—while Writesonic’s SEO tools are built in. 

Writesonic offers all the core features you want for your SEO: automated internal linking, an SEO content checker, keyword research, topic clusters, content gap analysis, and a search listening tool called Answer the People.

The SEO checker is integrated into the content editor to provide recommendations for enhancing your content as you write. Whether or not its SEO data and recommendations are accurate and relevant is for you to figure out—as is the case for any SEO tool. But having these features built in is a huge help. The only downside is the monthly usage limits for users on lower-tier plans. 

Writesonic also offers generative engine optimization (GEO) to help you measure and track your brand’s visibility across AI platforms like Claude, ChatGPT, Perplexity, and Gemini. This feature is only available on higher-tier plans, but you can get a 7-day trial for $1 if you’re on the free plan.

Both use AI agents to streamline workflows, but Writesonic’s are more sophisticated

Writesonic and Jasper have both implemented AI agents to automate and accelerate key parts of the marketing workflow. In Jasper, agents for personalization, research, and optimization are embedded into the system and powered by your brand’s IQ, so you can kickstart workflows from anywhere. For instance, if you want to improve your website’s on-page SEO, you can simply enter your request into the textbox on your dashboard. Jasper’s optimization agent will automatically analyze your site and suggest actionable improvements. 

But note that Jasper doesn’t let you choose which AI agent to use. Instead, it picks the most relevant agent based on your request.

Writesonic is more sophisticated and takes a more hands-on approach. For starters, it allows you to choose the appropriate agent for your needs—an SEO agent, a Content agent, or a LinkedIn agent.

If you select the SEO agent and prompt it to help your site rank for a target keyword, the agent can analyze your website, audit the SERPs, identify content gaps, run a technical SEO audit, and then give you a detailed ranking improvement plan with actionable recommendations. 

This level of automation can save hours of manual research and documentation. Since the tool integrates directly with a popular SEO tool—Ahrefs—it can pull in accurate keyword and ranking data. To make things even easier, Writesonic offers prompt templates to guide you through various AI agent workflows—just in case you’re unsure how to structure your request.

Both tools are pricey, but Writesonic has entry-level pricing

Writesonic and Jasper use different pricing structures, which makes it hard to compare them. Writesonic offers six plans based on functionality, with the option to add specific features to your plan for an additional cost—no upgrade required.  Meanwhile, Jasper offers three simple plans based on functionality and number of users.

Let’s start with Jasper. It doesn’t have a free plan—just a seven-day free trial. Its cheapest plan—Creator—starts at $49/month but doesn’t include advanced features like knowledge assets, campaigns, or the Jasper image generator. Even the Pro plan for $69 excludes features like style guides, user groups, and custom workflows. You’ll need to speak with sales for a custom quote to enjoy unlimited access to the platform on the Business plan.

Writesonic, on the other hand, starts with a free forever plan—so if you need a free option, your decision is made. Its cheapest plan costs $20/month, but for that price, you’ll get very limited access to the AI agents, article templates, and SEO tools. The Lite plan for $49 has higher limits but still excludes important features like Google Search Console and Google Analytics integration. To unlock more features, you need to purchase higher-tier plans, and the price scales to $99/month for small teams or solo marketers looking for access to sophisticated SEO features. The professional and advanced plans are even more expensive, at $249/month and $499/month, respectively. 

Starting from the Lite plan, Writesonic lets you purchase additional projects and user seats as add-ons without upgrading to a higher tier.

If you’re a freelancer, blogger, or business on a budget, Writesonic is your best bet for pricing. But when control and flexibility matter, Jasper has more value to offer.

Both apps have some native integrations and connect to Zapier

Both apps have a handful of native integrations with SEO tools, document creation tools, and other apps, but they also both integrate with Zapier. (On Jasper, you’ll need to buy the Business plan to access this integration, whereas Writesonic offers it on all plans.) This means you can connect them to thousands of apps across your tech stack to build AI-powered content systems.

Writesonic’s and Jasper’s Zapier integrations let you automatically create content based on information added to a spreadsheet, database, form, project management app, or anywhere else you do your work. Learn more about how to automate Jasper and how to automate Writesonic, or try one of the pre-built workflows below.

Jasper vs. Writesonic: Which should you use?

Either Writesonic or Jasper would be a great addition to any content marketing tech stack, but they’re ideal for different scenarios. Jasper is better for brands with a budget, who want more control over the voice and style of their outputs. Writesonic serves SEO professionals and  marketers who need some hand-holding (and don’t have a budget)—and it’s the best choice if you want to be sure your AI writing tool has built-in SEO.

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This article was originally published in April 2023. The most recent update was in June 2025.