Apple CEO Tim Cook has marked Memorial Day with a social media post remembering and thanking fallen heroes.
Tim Cook habitually posts to X to mark major holidays and occasions. On May 26, Cook made a post to observe Memorial Day, an annual occasion in the U.S. to honor and mourn fallen U.S. military personnel.
We are grateful for all those who fought for our freedom. On Memorial Day, we reflect on the courage and selflessness of the heroes who made the ultimate sacrifice for our country.
— Tim Cook (@tim_cook) May 26, 2025
“We are grateful for all those who fought for our freedom,” Cook writes. “On Memorial Day, we reflect on the courage and selflessness of the heroes who made the ultimate sacrifice for our country.”
The post to X is effectively Apple’s quiet honoring of the federal holiday. The main Apple website does not mention the day itself, though it has been used to mark other important dates throughout the year.
