A new strawberry-picking robot developed in Japan is drawing global attention for its ability to autonomously harvest strawberries with minimal human intervention.
Designed by researchers at Osaka Metropolitan University, the robot combines 3D cameras, AI, and an autonomous mobility system to navigate greenhouse beds and identify ripe strawberries for harvest.
The developers claim the system can work continuously and be remotely managed via mobile devices, potentially reducing labor dependency in one of Japan’s most labor-intensive crops.
The buzz around this project highlights a broader trend in agriculture: the increasing role of robotics in addressing workforce shortages and improving efficiency.
While strawberry-picking robots have been developed by other firms – such as Agrobot and several European startups – the commercial viability of such technologies remains in question.
As with many agri-robotics innovations, technical capability often outpaces market adoption.
Consolidation, not proliferation
Despite growing public interest, most agri-robotics startups remain in the early stages of commercialization.
The recent acquisition of FarmWise by Taylor Farms and Yamaha’s takeover of Robotics Plus illustrate a market reality: many startups are unable to scale alone and ultimately seek integration into larger, more established players with distribution channels and financial resilience.
The path to profitability in agricultural robotics is challenging. Machines must operate reliably in harsh, dynamic outdoor environments and deliver fast, measurable return on investment to cost-conscious farmers.
For many robotic systems, particularly those targeting specialty crops like strawberries, commercial scaling has proven elusive.
A fragmented landscape
Still, some companies have gained traction by focusing on niche applications or aligning with industry leaders. Below is a list of 10 notable players, roughly ranked by commercial maturity or revenue traction:
1. GUSS Automation
Best known for its autonomous sprayers used in vineyards and orchards. With backing from John Deere, GUSS has deployed hundreds of machines and become a commercial standout.
2. Naïo Technologies
French firm offering autonomous weeding robots for vegetables and vineyards. It has a strong presence in Europe and is expanding into the US with a fleet of field-tested robots.
3. Carbon Robotics
Develops LaserWeeder, which eliminates weeds using high-powered lasers and computer vision. Its units are in active commercial use and continue to draw investor interest.
4. Blue River Technology
Acquired by John Deere, its See & Spray system is one of the most widely deployed AI-enhanced sprayers in agriculture.
5. AgXeed
Produces autonomous tractors and implements for full-field automation. Backed by CLAAS, the company is engaged in multiple commercial deployments across Europe.
6. Robotics Plus
Recently acquired by Yamaha, the company’s robotic apple packers and autonomous orchard vehicles have made measurable commercial inroads.
7. FarmWise
Developer of the autonomous Titan weeder. Despite technical success, the company struggled financially and was acquired by Taylor Farms in early 2025.
8. Verdant Robotics
Offers the SprayBox platform that combines spraying, imaging, and data capture in one pass. Its business model targets high-value specialty crops in pilot deployments.
9. Agrobot
One of the early developers of a strawberry-picking robot, but commercial use remains limited, with trials focused in California and Spain.
10. Ecorobotix
Swiss company offering the ARA robot for ultra-precise herbicide application. Active in Europe, but scale remains modest.
Beyond robots: Systems thinking
While public interest often gravitates toward robotic harvesters, many of the most impactful technologies in precision agriculture are less visible.
Systems like GPS-guided tractors, soil monitoring platforms, and variable-rate input management have seen broader adoption, largely because they integrate with existing workflows and reduce rather than replace labor.
Robots that augment existing farm labor – particularly for tasks like spraying, weeding, or intra-row navigation – are seeing more sustained traction than full autonomy systems. The farming sector values dependability over novelty.
Cautious optimism
Despite technological breakthroughs, the agricultural robotics market remains in flux. As the latest strawberry-picking robot in Japan demonstrates, the potential is enormous – but so are the challenges.
The future of autonomous farming likely rests not in the proliferation of standalone startups, but in strategic partnerships, acquisitions, and systems that prove their value in the field season after season.