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Kia Australia product boss “would love” the K4 Wagon, but it might be too niche TechTricks365


The Kia K4 Sedan will soon be joined by a hatchback body style and a more efficient petrol engine in Australia, and the wagon variant is also on Kia Australia’s wishlist – but the business case may not stack up here.

Speaking with CarExpert at the Australian launch of the updated Kia Sportage mid-size SUV, general manager for product at Kia Australia, Roland Rivero, said that while a K4 Wagon will likely be offered in right-hand drive for the UK, demand for wagons continues to shrink in Australia.

“The ultimate question is the appetite. The [Australian] market has evolved, and I think it’s very SUV-biased. I’d love a wagon, but I think the business case for our market is not as much as Europe’s,” Mr Rivero said.

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Above: 2026 Kia K4 Wagon prototype

When asked if the wagon-bodied K4 could be reserved for a GT warm performance hero, Mr Rivero remained reluctant.

“It would be pretty expensive. We’d have to convince the Mexican plant for that additional variant, which isn’t that hard because the UK will have it in right-hand drive – but it’s still another derivative that the factory has to churn out.”

A camouflaged Kia K4 Wagon prototype was recently spotted testing in Europe, ahead of its anticipated reveal later this year. The K4 will replace the popular European-market Kia Ceed, in the same way it replaced the Cerato in Australia.

While heavily disguised under sheets and cladding, the K4 Wagon appears to have the extended rear overhang of the K4 Sedan, but with the high roof and tailgate of the incoming K4 Hatch.