Jasper vs. ChatGPT: Which is better? [2025] TechTricks365

At first glance, Jasper and ChatGPT seem similar—they’re both generative AI tools that can create content in a split second. But there’s a big difference here: ChatGPT is an AI chatbot that’s flexible enough to handle just about any task you throw at it, while Jasper is a specialized AI marketing tool. 

I’ve spent countless hours using both apps in my personal and professional life. For example, I used Jasper to help me scale content production for my previously niche website. And I’ve been using ChatGPT to take care of other time-consuming tasks in my work.

There have been major upgrades to both apps since I first started using them, so I dug into each one again to see how their features stack up. Here’s what I discovered when I compared Jasper AI vs. ChatGPT. 

Table of contents:

Jasper AI vs. ChatGPT at a glance

If you want a quick breakdown of both tools, here are my observations:

• ChatGPT is more versatile and better for generalized AI assistance.

• Jasper is built for marketing teams and is better for creating marketing content.

• You’ll get more out of ChatGPT if you already know how to write an effective prompt; Jasper provides prompt assistance along the way.  

Both use state-of-the-art models

Like ChatGPT, Jasper is powered by OpenAI, but it also pulls in the power of other LLMs (large language models), like the ones from Google, Anthropic, and Cohere—as well as its own proprietary models. Jasper’s AI engine then decides the best combination of models to use for each prompt, which, in theory, should deliver high-quality outputs.

ChatGPT uses its state-of-the-art models, which are usually the most advanced ones available. If you’re on a paid plan, you can manually choose which model ChatGPT runs on or let ChatGPT automatically pick one, optimizing for quality and speed.

At this point, all the AI models in play are incredibly impressive, so you’re unlikely to detect any significant difference in content quality.

ChatGPT is more intuitive to use; Jasper offers more guidance

When it comes to ease of use, there’s no question about it: ChatGPT is more user-friendly than Jasper.

Once you log in to ChatGPT, you’re met with a clean, intuitive interface—one with limited bells and whistles to navigate through. Just type your prompt, and you’re off.

Jasper, in contrast, has a busier interface. And you can’t dive immediately into prompt-and-response the way you can in ChatGPT. There are two main ways to start creating content in Jasper: apps and chat.

Apps 

You can start generating content by choosing from over 100 apps (essentially templates) that run the marketing gamut, from email campaigns to product descriptions to blog articles.

The apps are thoughtfully designed to help you create specific content types for different marketing functions. Each app includes prompts to guide you on the type of detail to provide so the AI can understand the tone and context of the content you want to create. For example, if you want to create a Facebook post, you’ll input your brand voice, audience, key message, preferred length, and CTA to ensure you get targeted output.

Chat 

Jasper also provides a chat-based interface like ChatGPT for interactive content generation. Unlike ChatGPT, though, it also provides additional support to help you write a strong prompt. There’s the Enhance prompt button that helps with refining your prompt and providing additional context.

There’s also Jasper’s prompt library that’s filled with over 500 content generation prompts, grouped by use case. All you have to do is copy and paste the prompt into your Jasper chat or a blank document to speed up the process. 

At the end of the day, both apps require some level of prompt engineering. And it may take some trial and error to get the content up to snuff. If you have less experience writing effective prompts, Jasper’s step-by-step assistance may be a welcomed addition. But if you’ve got your prompting down to a science, ChatGPT offers a faster way to get to the final results. 

Both offer great customization features 

Jasper and ChatGPT allow you to customize the AI so that it can tailor its outputs to suit your needs. But if you’re a ChatGPT Plus or Enterprise user, ChatGPT gives you far more options to create a truly custom chatbot. 

For all ChatGPT users, you can use custom instructions—a feature that lets you add background information about yourself or your business and specify how it should respond. This way, you don’t have to keep providing the same context or directives.

For ChatGPT users on paid tiers, you can build your own custom ChatGPT (called GPTs). They operate similarly to custom instructions, but with a few key differences: you can create multiple custom GPTs and upload knowledge sources to each one. This way, you can easily toggle between chatbots to get the right kind of AI-powered support for the occasion. You can also set up your GPT to perform actions outside ChatGPT.  

Building a GPT is straightforward—all you have to do is tell the GPT builder, in plain English, what you want to create, and the builder will take it from there. But again, it requires prompting skills and a great deal of creativity to get the results you want. 

Jasper, for its part, allows you to create audience profiles for different audience segments. When using an app, you can select the specific audience you want to target, and the AI will generate tailored content that resonates with them. You can upload multiple brand voices to Jasper and toggle between them while generating content for a specific audience.

Jasper also lets you customize its AI with knowledge sources, like style guides and user personas, and share website links to help train it on your writing style and brand voice. And if you’re on Jasper’s business plan, you can even create custom content apps tailored to your unique workflow using Jasper Studio.

If all you want is to train your chatbot to write like you, either ChatGPT or Jasper will do the trick. But if you want to train your chatbot to perform specific functions—for example, analyze a spreadsheet of event survey results to generate ideas for your next webinar—ChatGPT is the way to go. 

ChatGPT has more generalized functionality; Jasper is better for marketing tasks

Content marketing goes beyond writing emails, blog posts, and social media captions. You also have to research, create graphics to accompany your posts, share drafts with your team for review, run performance reports, and analyze how well your content is (or isn’t) performing—just to name a few. 

ChatGPT can natively help with almost all of the above (for anything it can’t, there’s a Zapier integration for that). For example, using ChatGPT Deep Research and its ability to search the web, you can research any topic to find thorough, documented, and clearly cited information from diverse online sources in minutes.

You can also upload a spreadsheet of, say, last quarter’s email analytics and ask questions about it. You can even upload, say, a PDF of your guide to basic dog training and have ChatGPT convert it into a presentation for your next dog training webinar. Or you can use it to generate AI images of your product in the wild (literally) to create a truly scroll-stopping social post. If you’re on a paid plan, you can even use ChatGPT’s text-to-video model—Sora—to generate short video clips based on prompts. And this is just scratching the surface of all that you can do, beyond generating text, with ChatGPT alone.  

Jasper can also generate AI images and analyze data. But in terms of data analysis, it’s hyper-focused on giving you only content-related insights. It also doesn’t include video generation, and its research capabilities are very basic and require serious fact-checking.

But Jasper’s focus on marketing tasks can be a huge boon. Its apps help less-seasoned marketers create content that will resonate. Plus, Jasper integrates with other tools that fit seamlessly into marketing workflows. For example, when you connect Surfer SEO to Jasper, you get ranking data for the article you’re writing, so you can keep search engine visibility in mind without hopping between tools.

Both Jasper and ChatGPT integrate with Zapier 

Because both Jasper and ChatGPT integrate with Zapier, you’ll be able to connect them with thousands of other tools so you can automate all of your workflows. Do things like automatically update product descriptions or write emails based on form submissions or anywhere else data comes into your business.

Learn more about how to automate Jasper and how to automate ChatGPT, or get started with one of these pre-made templates.

ChatGPT is more affordable

If you’re looking for a free AI tool, ChatGPT is a good place to start. Even if you upgrade to ChatGPT Plus for $20/month to access advanced features, it’s well worth the price point.

Jasper doesn’t offer a free plan. Instead, it offers a seven-day free trial with paid plans starting at $39/seat/month (billed annually). To access more advanced features like uploading knowledge sources and team collaboration—the ones that truly help you scale content production—you’ll need to pay for at least the Pro plan, which starts at $59/seat/month. And to access all features, you’ll need to contact their sales team for a custom Business plan quote.

Jasper AI vs. ChatGPT: Which should you use? 

Jasper and ChatGPT are powerful tools in their own right—and either can assist you with your content creation workflows. Ultimately, your choice will depend on the kind of AI assistance you’re looking for. Here’s what it boils down to: 

• Jasper is the better option if you’re looking to generate marketing-specific content.

• ChatGPT is the better option if you need a more generalized tool that’s flexible enough to handle varied tasks. 

One thing I can’t emphasize enough, though, is that no matter which tool you use, you’ll need to spend time fine-tuning your prompting skills to get the best results. 

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This article was originally published in June 2024 and has also had contributions from Jessica Lau. The most recent update was in June 2025.