“We now have a fully integrated end to end solution,” said HPE GreenLake executive Uli Seibold. “This crushes our competitors. No one has the full integration that we have from hardware to software, on prem and off prem in a hybrid world.”
Hewlett Packard Enterprise Vice President Global GreenLake Partner & Service Provider Sales Ulrich “Uli” Seibold said HPE’s new Private Cloud Business Edition with Morpheus VM Essentials “crushes” competitors with a fully integrated and managed end to end hybrid cloud offering across all infrastructure and all applications.
“We now have a fully integrated end to end solution,” said Seibold. “This crushes our competitors. No one has the full integration that we have from hardware to software, on prem and off prem in a hybrid world.”
The new unified offering – which was announced Wednesday and is now generally available – enables partners to manage all different vendor offerings with a variety of hardware and software environments including some 2,000 applications and multiple hypervisors with a single platform, said Seibold.
HPE claims Morpheus Enterprise automates application provisioning to deliver 150X faster deployment of apps into any hypervisor or cloud plus 30 percent lower cloud costs with what HPE calls analytics power rightsizing.
“This provides a big, big cost advantage because you don’t need siloed management teams at least from a management perspective,” said Seibold of the unified offering “This helps our customers and partners bring down the TCO (total cost of ownership).”
HPE said the new HPE Private Cloud Business Edition with HPE Morpheus VM Essentials reduces VM licensing costs by 10X with multi-hypervsior support and self service cloud consumption.
Seibold, for his part, said the licensing savings alone add up to 90 percent with VM Essentials and a 2.5X lower total cost of ownership with dHCI through Private Cloud Business Edition. At the edge HPE is promising 45 percent lower cost of hyperconverged infrastructure versus existing edge offerngs.
“This is a big cost improvement for our partners,” he said. “HPE is leading the charge in IT modernization, setting new standards in cost and efficiency.”
The new unified offering comes with partners and customers looking for alternatives in the wake of licensing changes in the market, said Seibold.
HPE Morpheus provides the technology muscle for partners to manage heterogenous IT environments and multicloud environments, said Seibold.
HPE said it is expanding the integrated ecosystem for HPE Morpheus VM Essentials.
HPE said storage provider Commvault will be the first VM Essentials partner to support image based VM backup and recovery with a release in May.
Further, HPE said it is planning to support Dell PowerEdge and NetApp storage in the future.
HPE is also supporting Oracle, Microsoft SQL Server and MongoDB for databases and Red Hat CentOS, SUSE, Micorosft and Canonical for operating systems.
The new HPE Private Cloud Business Edition with HPE Morpheus VM Essentials can be sold in a consumption based GreenLake Flex licensing model or a capital expenditure model, said Seibold.
Seibold said HPE Private Cloud Business Edition with HPE Morpheus VM Essentials is providing “momentum” for partners to build out new services practices.
“This brings our overall journey of HPE GreenLake as a brand as a platform to manage heterogenous environments in one simplified environment,” he said.
The Partner Compensation Model
HPE is providing partners selling HPE Private Cloud Business Edition with HPE Morpheus VM Essentials in an HPE GreenLake Flex licensing model with a 12 percent backend rebate.
For partners selling the new unified offering in a capital expenditure model the compensation is a six percent back end rebate for North America partners versus 10.5 percent in Europe, said Seibold.
“It varies a little bit from Geo to Geo,” Seibold said. “North America invests a little bit more in marketing dollars than European partners. In Europe they prefer having more backend and in North America they prefer having a little bit more in marketing.”
Hewlett Packard Enterprise Vice President and Chief Product Officer for HPE Private Cloud and Flex Solutions Rajeev Bhardwaj said Morpheus already has strong capabilities that opens the door for service provider and MSPs to provide “value added managed services” on top of the platform.
“It provides compute, networking, and storage virtualization self service so I as an MSP can configure the infrastructure and provide role based access controls access to tenants and tenants can come and start consuming these services,” said Bhardwaj. “It is designed for MSPs. Also the extensibility and open platform gives the ability for MSPs to bring their differentiation in the market. So they can can bring their value added services. They can bring their customized services, integrate them into the enterprise Morpheus software and deliver them as a service provider in the market. Net-net this platform is already enabling service providers to deliver value added services on top of this infrastructure.”
Sanjay Jagad, vice president of structured data for HPE Storage said the new unified offering enables service providers to “build their business models” around HPE Private Cloud Business Edition with Morpheus VM Essentials.
Ultimately, the platform allows service providers to deliver “quality and predictable experiences” with guaranteed SLAs to their customers, said Jagad. “Anytime you can have some form of assurance and predictability in the outcomes in business it is a win win for everybody,” he said.
A New Cyber Resilency Guarantee
HPE is using the Private Cloud Business Edition with HPE Morpheus VM Essentials to also launch new Alletra MP B10000 storage guarantees including access to immutable snapshots and urgent access to outage recovery experts within 30 minutes or less of a report ransomware incident.
Stephen Bacon, vice president of data protection for HPE, said HPE is targeting less than 10 minutes to recover from a ransomware event with 10 times faster backup speeds as well as 96 percent capacity savings.“These are very, very substantive transformative changes thanks to the comprehensive approach that we take,” he said.
The data protection challenges are increasing in the wake of threats from external and internal bad actors, new workloads such as SaaS and cloud native apps, AI and analytics workloads as well as from new regulations, said Bacon.
“At the same time all the myriad traditional data protection challenges are only persisting,” he said. “This really requires a comprehensive approach that can successfully address on both established, evolving and emerging challenges all alike for any workload no matter its type, no matter its size, no matter its maturity, running in any location and for any service level agreement requirement that might exist. It really requires the breadth and depth of the HPE data protection portfolio which spans from edge to cloud, is tightly integrated from source to target and with an ecosystem into which it can be seamlessly deployed.”
Besides the cyber resiliency guarantee HPE is providing a zero data loss and downtime guarantee with “high availability, synchronous replication known as active peer persistence.
In addition, HPE is providing an energy consumption guarantee ensuring that “storage operates at an optimal power level for peak performance and energy consumption that stays below a set threshold.”
The new guarantees are available to HPE Alletra B10000 customers as part of the HPE Storage Future Ready Program which includes “100 percent data availability, StoreMore data efficiency guarantee for at last 4:1 cost savings and a free non disruptive controller refresh for 30 percent lower TCO (Total Cost of Ownership).
Seibold, for his part, said the Alletra MP B10000 are poised to drive “massive growth” in the HPE storage business.
HPE StoreOnce BackUp For Branch Offices And SMBs
HPE is also upping the ante for data protection in branch and small medium business offices with new entry level StoreOnce 3720 and 3760 backup and recovery appliances.
“These new appliances are really ideal for remote and branch offices and small and medium businesses,” said Bacon. “They deliver significantly lower entry points now starting as low as just 18 terabytes of local usable capacity while being simpler to scale up to 216 terabytes or optionally with our cloud tier with 640 terabytes of usable capacity. What’s more they are doing so in a form factor that is 67 percent denser which makes them ideal for constrained spaces and are 29 percent more power efficient to lower operating costs and address sutainability requirements.”
The new appliances provide 20 to 1 typical data reduction and high speed backup with up to 25 terabytes per hour and cyber resilience with multifactor authentication,encryption and immutability, said Bacon.
Seibold said the StoreOnce offerings will provide a big opportunity for partners selling into the midmarket and SMB. He expects the new offerings to have a big impact on HPE Silver business partners and its distribution partners. “This is something that our distributors can bring to market because every customer is looking for data encryption and cyber resiliency,” he said. “For channel partners this is very important.”
HPE Edge – A 45 Percent Lower Cost Versus Existing Edge Offerings
At the edge, HPE is promsing a 45 percent lower cost for hyperconverged infrastructure versus existing edge offerings, said Bhardwaj.
“The edge is a new frontier that is being managed as an extension of the data center especially in these manufacturing, retail and healthcare verticals,” said Bhardwaj. “With our innovation of taking our hypervisor, integrating it with our edge portfolio, managing it through our Morpheus enterprise software we are delivering 45 percent lower cost compared to what is there in the market. It is lower footprint, lower licensing cost, and centralized management.”
Further, HPE said the combination of VM Essentials and HPE Aruba CX 10000 lowers total cost of ownership by 48 percent and increases performance by 10X with microsegmentation, data processing unit acceleration and enhanced security.
For the entire virtualization stack from the edge to the data center with HPE Private Cloud Business Edition With HPE Morpheus VM Essentials HPE is providing global full stack enterprise grade virtualization service and support.
In fact, HPE said it is b ringing 300 plus global services engineers to bear to provide 24x7x365 day level one, level two and level three support built in from hardware to runtime to workload.
“We are now extending this capability from a support perspective to support the full stack,” said Bhardwaj.”What I mean by the full stack is the underlying hardware infrastructure, the software stack from virtualization to management to operations and also the third party services. So we will provide full level one, level two and level three support for the entire stack capability uniquely differentiated in the market as we take our customers to this next generation disaggregated architecture for private clouds.”
A Customer’s Perspective: Cambrian Credit Union
Chris Macken, vice president of IT operations and security for Cambrian Credit Union, Winnipeg Manitoba, Canada, a customer that has been piloting VM Essentials, said the credit union has achieved big time savings and cost advantages since moving to HPE Private Cloud Business Edition.
“Once we were fully migrated over we realized an actual 30 percent savings in the amount of time that my team would focus on the infrastructure because of that they were able to work on projects to help move the business forward instead of just working on the infrastructure,” said Macken. “Another thing that we realized is a 20 to 30 percent increase in performance on our banking system so end of day jobs were 20 to 30 percent quicker which is a huge savings.”
Cambrian joined the HPE VM Essential beta program in the wake of the Broadcom acquisition of VMware which prompted big price increases in VMware licensing and uncertainty as to the future with regard to VMware, said Macken.
“When VM Essentials was announced at the last HPE Discover (last year) we jumped on wanting to be in the beta program because we knew HPE was going to have VM Essentials as an enterprise class hypervisor that would help us into the future,” he said. “So we got onto the beta program. We ran it through the labs into the fall and into the winter in January we received a three node HCI cluster and we have VM Essentials running on it and we have a bunch of workloads running on that environment. There were a couple of hurdles in the beginning, nothing we couldn’t work through together, and we are looking forward to the future.”
