A SaaS company serving interior designers and architects had no problem generating interest, but struggled to convert it.
Meetings were getting booked, but if a prospect canceled or didn’t show, there was no follow-up. Leads slipped through the cracks, and the team had no visibility into where deals were stalling.
“They were leaving money on the table,” said Mehandi Islam, co-founder of GrowthFusion Consultancy LLP. “Zapier became the foundation to fix that.”
With help from GrowthFusion, a Zapier Authorized Solution Partner, the company implemented a fully automated lead management system. Within one quarter, revenue increased by 60%.
The challenge: Missed meetings and manual sales processes
Before automation, the company’s lead flow looked like this:
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Calendly handled meeting bookings, but there was no CRM integration
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Missed or canceled meetings were never followed up on
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Google Ads were driving traffic, but conversions weren’t tracked
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The sales team relied on manual reminders and ad hoc notes
“They didn’t have any automation in place. Even when someone booked a call, there was no structure to make sure that lead turned into a customer,” said Mehandi.
As a result, sales opportunities were slipping through the cracks and the team didn’t know where or how to fix it.
The solution: A connected lead engine built on Zapier
GrowthFusion implemented a full-funnel automation system using Zapier to bring structure, speed, and scale to the company’s sales operations.
Automating the meeting lifecycle
The new system connected Calendly, Zapier Tables, and GoHighLevel CRM to create a closed-loop process from booking to follow-up.
Here’s how it works:
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When a meeting is booked, canceled, or marked as a no-show in Calendly, Zapier logs the meeting data in a centralized Table
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The system checks the event status and updates GoHighLevel CRM accordingly
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Based on that status, Zapier triggers email or SMS follow-ups
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Internal notifications are sent via Slack for high-priority leads
“Before, they had no idea how many meetings were falling through. Now they can see every lead and take action automatically,” said Mehandi.
Documentation and support
To ensure the team could easily use and update their automated systems, GrowthFusion delivered:
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SOPs and documentation for every workflow
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Training videos to onboard internal teams
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90 days of post-implementation support
They also laid the groundwork for expanding automation to other lead sources, like Instagram DMs, LinkedIn, giving the company room to grow without reworking their entire system.
The results: 60% revenue growth, zero extra headcount
With Zapier automating follow-ups and syncing data across tools, the company saw immediate benefits:
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60% revenue growth in three months
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1–2 hours saved per day on manual tasks
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Missed meetings were re-engaged automatically
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All without hiring more staff or writing a line of code
“They’re closing deals they didn’t even know they were losing,” Mehandi said.
A foundation for growth
By replacing a patchwork of manual steps with an automated, reliable system, this SaaS team built a scalable engine for lead follow-up and conversion.
With Zapier powering the workflows and GrowthFusion guiding the strategy, they’ve unlocked the clarity, consistency, and speed their sales process was missing—without hiring additional staff or writing a single line of code.
“Becoming a Zapier partner was a dream,” Mehandi said. “Now I help others use the same tools that changed my life.”
