Accenture is betting big on Google Cloud and Salesforce’s new $2.5 billion AI alliance, which will be a boon for partners around accelerating AI agentx, Gemini and generative AI customer adoption, says Scott Alfieri, Accenture’s global leader of its massive Google business.
The largest solution provider in the world is bullish that Google Cloud’s new $2.5 billion AI partnership with Salesforce is a home run for Accenture and fellow solution providers as it will accelerate customer adoption of agentic AI and Google’s new Gemini 2.0.
That’s according to Scott Alfieri, the global leader of Accenture’s massive Google Business Group that consists of tens of thousands of employees dedicated to driving Google sales for the $71 billion company.
“You are now able to select Gemini from [Salesforce’s Agentforce]’s drop-down so that when you’re building AI agents—let’s say it’s in the contact center, which is where a lot of our work is—you’re now using the generative AI engine and R&D investments that are realized around the world from Google to allow agents to be utilizing the best LLMs that exist in the marketplace that are multimodal,” said Alfieri. “I couldn’t be more excited for customers.”
Agentic AI represents a $2 trillion market opportunity, according to a recent study from Salesforce.
From Google Workspace with Gemini benefits to more easily providing AI agents to Accenture’s massive customer base in more than 120 countries, Alfieri is bullish that the teaming of Salesforce and Google will be a boon for solution providers in the AI era.
[Related: Salesforce Launches AI Agents Marketplace]
“You’ve now got this extensibility that will happen between Salesforce and Google with Vertex AI and then the other platforms that come with Google Cloud,” he said. “When we think about where Salesforce plays and where Google plays in the market, it’s just this beautiful complementary matchup.”
Accenture is investing heavily in AI in 2025.
This week alone, Accenture acquired AI provider Halfspace, which helps businesses leverage and scale AI to make better, more-informed decisions. Accenture also this year invested in Aaru, the creator of a leading AI-powered prediction engine that simulates consumer behavior and preferences.
Accenture is a 20-time Google Cloud Partner of the Year award winner, thanks in part to Alfieri’s leadership, which includes over 30 years working at Accenture.
In an interview with CRN, Alfieri explains why Accenture and the channel should be bullish about Google Cloud and Salesforce’s new $2.5 billion partnership in the AI era.
Google Cloud And Salesforce Is An Agentic AI Home Run
Salesforce and Google Cloud’s $2.5 billion deal over the next seven years will see the two tech companies integrate their AI and CRM tools, linking the Google Cloud Platform (GCP) infrastructure with Salesforce’s AI-powered Agentforce assistants, CRM software and Data Cloud capabilities.
Salesforce is adding Gemini to its Agentforce platform, meaning all Salesforce customers can begin using Gemini to power their AI agents.
Alfieri said Accenture will be leveraging Google’s Gemini models on Agentforce, allowing agents to work with images, audio and video and handle more complex tasks using Gemini’s multimodal capabilities and two-million-token context windows.
“We’re now taking both of our kits, if you will, to bring those together to now create acceleration positions in these initial movements between Google and Salesforce,” he said.
With the offer using real-time insight and answers grounded in Google Search with Vertex AI, Accenture will help clients capitalize on this partnership by providing packaged accelerators to drive growth and reinvent business workflows and customer experiences.
“What matters is those first client meetings where you’re talking about how Google and Salesforce will work together and how Accenture can bring them through to a business reinvention journey,” he said.
Google’s Gemini models will also be available for prompt building and reasoning directly within Agentforce.
One Boosted Use Case: Real-Time Voice Translation
Salesforce’s customer service platform, Service Cloud, is now more tightly integrated with Google’s own Customer Engagement Suite.
This will enhance AI-enabled contact center capabilities including real-time voice translation, personalized agent recommendations and AI-driven conversational insight across all channels.
Alfieri said Google Cloud’s AI in Salesforce’s Service Cloud will enable real-time voice translation that breaks down language barriers.
“Allowing translation capabilities is very important. So that’s a unique differentiator for Google in terms of the language translation that you’re able to bring forward that’s enabled with Gemini and Vertex AI,” said Alfieri.
For example, he said customer care representatives can receive AI-powered assistance in multiple languages and automated case summarization.
“Another example for health care, you can be building agents and then call Gemini. Then from there, Google has their medical large language model—MedLM—you can now be using that in specific medical or health-care-specific use cases or industry and functional positions.”
In addition, new agent assist features within the Service Cloud desktop will analyze tone of voice and audio cues for deeper customer sentiment understanding.
Google Cloud Marketplace
Salesforce’s Agentforce, Data Cloud and Customer 360 apps will run on Google Cloud infrastructure, with access to new regions and simplified procurement through the Google Cloud Marketplace.
This means that organizations can begin deploying Salesforce offerings through Google Cloud Marketplace.
Alfieri said this synergy on Google’s online marketplace opens the door to new possibilities for global businesses to optimize their investments across Salesforce and Google Cloud with Accenture.
“The Marketplace allows [customers] to capture the innovation of the world,” Alfieri said. “Through the marketplace, we’re publishing specific Accenture intellectual property-controlled agents for both industry and function—all built on Google Cloud.”
Alfieri said with customers’ ability to procure and deploy Salesforce solutions via Google’s online marketplace, it “just makes it easier for everybody.”
“I’m just excited to do much more around the Google Cloud Marketplace as we go through 2025,” he said.
Workspace Gemini Adoption With Slack
Google Cloud and Salesforce said they are creating better ways to integrate Slack and Google Workspace products, like Google Chat, to easily communicate across platforms.
The two companies are exploring the ability for users to use enterprise search in Slack to access and act on files in Google Drive. Another goal is the ability to more easily share information between Gmail and Slack, enhancing communication and knowledge sharing.
Alfieri said this will enable Salesforce customers to leverage the power of Gemini and Workspace after Google Cloud this year made Gemini available free of charge for clients with Business and Enterprise subscription plans.
“Workspace and Gemini are now all one,” said Alfieri. “We had built a value accelerator of how generative AI can impact a client in the Workspace world, but now it’s just one motion. So it’s actually a more efficient and singular conversation with a client.”
Accenture is particularly excited to leverage Workspace’s digital sovereignty technology for its Salesforce customers.
“For Workspace, it’s not just about collaborations, it’s about how can this be about business reinvention and business change,” Alfieri said.
Overall Benefit Of The Partnership
Overall, Alfieri said Accenture customers will now have access to the resources needed to successfully enhance Salesforce workflows with Google Cloud’s entire technology stack, including AI agents, Gemini models, Vertex AI and BigQuery.
“What they’re doing is bringing together complementary capabilities that just give the customer, our clients, an advantage,” he said.
Customers will be able to unify their data analytics across Looker, BigQuery and Salesforce’s Tableau to help clients manage and visualize business data across all platforms in one single UI.
Alfieri said the multi-cloud partnership goes beyond core product integrations to deliver a more connected and intelligent data foundation for Accenture customers across the globe.
“Clients understand that we’re in a multi-cloud world. Now for these two to come together in such a way, it’s just really exciting,” said Alfieri.